Time Savings Are a Huge Benefit for MarketersĪbout 88% of marketers agree that the tools save their organization money and time. Nonetheless, the tools lead to many positive outcomes for marketing professionals. The tools also do not understand the nuances of communication. The tools depend on given data and do not have the ability to generate new ideas like humans. The content also shows shortcomings in generating original content. Only about 33% say these tools successfully generate error-free or accurate text, which is the lowest success rate among all the qualities measured. Other areas where AI software performs well include demonstrating trustworthiness, creating content quickly, and providing thorough content.ĪI/ML tools are successful in creating clear contentĭespite this success, marketers should check the content for accuracy. About 49% say it is successful in generating clear and easy-to-read text. To a significant extent, marketers have high success levels across different aspects of AI content. About 77% said the software is somewhat or very effective in accomplishing marketing objectives. About 82% of the respondents agreed that while the generated content is not perfect, it is as good or better than the ones generated by humans. But, most marketers implementing these tools seem satisfied. Many marketers may be skeptical about the quality of the content generated by these tools. Now, while the tools can generate content, is it worth the effort? Most Marketers Seem Satisfied With the Content Quality Overall, putting AI technology into practice takes work at the onset. About 30% said it took 6-12 months to learn to use them. About 57% of marketers said it took less than six months for their staff to learn to use the tools. However, when it comes to educating workers, the results are positive. The time taken to implement also increases with the company size. About 22% said it took about 1-2 years to implement. About 44% said it took 6-12 months to implement AI and ML tools. The study also found that companies need significant time to get the tools off the ground. Source: Capterra’s 2022 AI Marketing Survey Opens a new window Interestingly, only 33% of marketers use AI for content generation.Īreas in which companies are leveraging AI and ML tools This is followed by advertising (58%) and data analysis (57%). So, how are marketing teams using AI at their companies? One-third of Marketers Use AI for Content GenerationĪccording to the study, 63% use AI tools for email marketing. Marketers can perform several tasks per their needs due to AI and ML capabilities. This is why AI tools have significant implications for marketing professionals, helping them create more content more efficiently. It is evident that creating content takes significant time. About 35% spend about 75% of time w.r.t content. See more: AI in Content Marketing: 35 AI Tools and Platforms To Scale Your Content Marketing Efforts AI Offers Cost and Time SavingsĪccording to the study, 45% of marketing professionals spend half of their workweek creating content. The following are the findings in detail. There are also several AI content-generation tools available in the market.īut how useful is AI software? And how good is the generated content? Capterra recently surveyed marketers using these tools for the content generation to gain some insights. The technology promises to create content in minutes and at a lower cost. And writing all that content is usually tricky and time-consuming, especially if you have limited resources.īut one technology can help marketers churn out massive amounts of content - artificial intelligence (AI). This means marketers have significant pressure to make their content rank on search engines and attract leads. And there are all other forms of marketing content. There are about 6 million daily blog posts. According to Hosting Tribunal Opens a new window, there were more than 600 million blogs as of 2021. The demand for marketing content has increased over the last few years. But how good are these tools and the content generated by these tools? Capterra recently conducted a study to gain some insights. However, several AI tools are available in the market today to generate content. Creating that content takes more resources. As more businesses come online and marketing efforts increase, there is more demand for content.
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